Strategy That
Connects.
Data-backed communication frameworks for sustainable growth. I help non-profits and small businesses transform scattered efforts into cohesive strategies.
Digital Ecosystem Audits
A comprehensive review of your current digital presence. I identify gaps in your strategy, analyze traffic sources, and provide actionable recommendations to improve performance.
- Website Performance Analysis
- User Journey Mapping
- SEO & Accessibility Reviews
Newsletter & Lifecycle Marketing
Email remains the highest-ROI channel. I design and manage newsletter campaigns that deliver value, ensuring your message lands in the inbox and resonates with subscribers.
- Campaign Design & Writing
- Audience Segmentation
- Automation Workflows
Content Strategy & Narrative
Defining your voice in a crowded market. I help structure your messaging to ensure it is clear, authoritative, and aligned with your organizational mission.
- Editorial Calendars
- Brand Voice Guidelines
- Cross-Channel Planning
Social Media Roadmap
Strategic planning for platform growth. I help you determine where to focus your energy for the maximum impact, moving beyond "posting" to true community management.
- Platform Selection Strategy
- Content Pillars Definition
- Engagement Tactics